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Mitos y realidades

Mitos y realidades
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¿Si envío mucho correo, llegaré a SPAM?

Esto es falso. Hay empresas que mandan millones de correos en un solo día. Todos llegan. Imagina empresas como Amazon o tu banco, que tuvieran un tope. No, el tema no está en el volumen.

¿Si envío un asunto en mayúsculas, o con la palabra GRATIS, llegaré a SPAM?

¡Falso también! Esto no quiere decir que sea bueno y que debas usar mayúsculas o palabras muy llamativas. Estas prácticas van generando puntaje hasta que finalmente si rebasas un umbral, entonces sí, derechito al SPAM. Pero por una vez que lo hagas, no, no es la razón principal.

¿Yo puedo usar esta base de datos, al fin, es mía?.

Esto pasa seguido con los vendedores y su “cartera” de contactos que han recopilado durante su carrera profesional, creen tener derecho de cargar esta base de datos y empezar a enviar. Falso. El derecho es de cada contacto a elegir recibir o no la información de la marca.

¿Con ofrecer la opción de des-suscripción mi correo no puede ser considerado SPAM?

Esto es típico de un Spammer, que después de enviar su publicidad no deseada se cura en salud con esta leyenda. Es falso. SPAM es SPAM, aunque la pongas, si el contacto no pidió recibir tu información, serás enviado a SPAM ¡por el bien de la humanidad!

Si con un proveedor de email, mis campañas se van a SPAM, lo mejor es cambiar de proveedor.

Sería lo más obvio. Pues también, error. Lo más probable es que tengas mucha tarea por hacer y el enviar con otra empresa solo seguirás arrastrando el problema de raíz. Hay tareas por hacer antes de creer que esta es la solución. Es como pensar que si 6 meses no te ha funcionado ir al gym de la esquina, ir al que está a 3 calles va a hacer la diferencia.

Si con un proveedor de email, mis campañas se van a SPAM, lo mejor es cambiar de proveedor.

Sería lo más obvio. Pues también, error. Lo más probable es que tengas mucha tarea por hacer y el enviar con otra empresa solo seguirás arrastrando el problema de raíz. Hay tareas por hacer antes de creer que esta es la solución. Es como pensar que si 6 meses no te ha funcionado ir al gym de la esquina, ir al que está a 3 calles va a hacer la diferencia.

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